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Heat Profile

Reported by Newzkitten / Submitted 06-06-02 10:57

The Heat boys are celebrating their first pay cheque.

‘Seventy-two pounds.’

‘We’ve only just broke even. And I quit my job last November,’ says promoter Adam Lloyd.

It comes as a surprise considering the amazing success of Heat – the most recent addition to London’s Saturday afternoon clubbing scene.

Lloyd met partners Damian Gelle and Anton Marmot through a mutual friend 9 months ago. Since then the Aussie trio have transformed Heat from backyard party to clubbing institution.

‘We were sitting around the back yard and we had just built this house in Walthamstow, and we were saying, this would be great for a party. And we were talking, talking, talking about it and Ragdoll, who’ve you’ve seen DJ for us, said why don’t you do it? You’ve been talking about it for so long, why don’t you do it?’ says Gelle.

So they did, they invited DJs such as Grant Thomson, Des112 and Lee Allen to play, and they even had flyers.

‘The first one we threw was on a Saturday last September, it went from two till eight and we had 330 people arrive. The vibe in that back yard was unbelievable,’ says Lloyd.

Gelle says he had a good feeling about it, and Lloyd, who ran night clubs back home in Sydney, introduced the boys to the management at the Rock.

‘They actually thought it would be a good place to have something similar to the Church. Well we walked in there and said, ‘Nah, this is the place for the next Heat party,’ says Marmot.

‘There were some nervous moments at that first party, the first three hours were so quiet.’

‘But the vibe was really good and the staff loved it. And the takings on the bar were just enough to have another crack at it. And the next one we did we had 500 turn up and the vibe was 10 times better,’ says Lloyd.



By early 2002, it was becoming obvious that the word was out. At the fifth Heat party on February 9 almost 700 people came through the door, some were even turned away.

‘I remember one of our parties,’ recalls Marmot.

‘Just after the Queen Mother had died, which I think was one of our busiest parties. We had a huge crowd outside the Rock, and some old lady came up to me and goes, ‘Is this where the Queen Mother is?’

‘And Anton said yes, and invited her in,’ adds Lloyd.

‘And can I just say, she’s been back to every party ever since,’ laughs Gelle.

The trios’ good humour and laid-back, approachable attitude is part of what makes Heat a success.

‘We don’t sit back, we’re actually out there with the punters and we know most of the people that are in there,’ says Gelle.



In a recent HarderFaster review, Dory-EE described the Heat crowd as friendly and hard-core.

‘Only here can you meet a Kiwi Biochemist, a Canadian snowboard instructor, a tree surgeon from Berkshire, an architect, and even a social worker! We all are of the same age, of similar mind-sets and we all share a positive pumping passion for quality dance tunes!’

‘Heat is known for its crowd. I think a lot of people come down for a beer because they like the great looking crowd, and the reason for the great looking crowd has been attributed to nicer venues,’ says Gelle.

Turnmills would definitely have to come under the umbrella of nice venues in London.

The decision to move Heat from the Rock mid May came after the venue was sold and closed for refurbishment.

‘They wanted us to come back, but they later decided to turn downstairs in to more of a restaurant. We were thinking of moving anyway, because we were getting bigger and Turnmills was bigger. It was time to move on to bigger and better things,’ says Lloyd.

It doesn’t get much bigger than Camden Palace, and the boys had just three weeks to organise their first night party on the May Bank Holiday weekend.



‘Camden Palace had a spare date, and they offered it to us. We decided to have a go at it. Why not, I mean, we don’t just want to do day parties. We like our Saturday afternoon slot and we’re going to claim it forever, but we want to invest in nights as well, anything, parties in general, we want to throw the best parties,’ says Gelle.

And the best DJs so it seems. BK, Phil Reynolds, Spencer Freeland and Steve Blake have all played at Heat. But Gelle says when it comes to choosing a line up, it’s all about who’s playing well at the time.

‘We’re out there, we listen to them, we know who’s hot at the minute. The stigma that you have to be in the top 10 DJ’s or whatever to play all the main venues is silly. There is other talent out there, we’re committed to pushing new blood and old veins and if you’re going to send us a demo, send us a demo that’s the sort of music we play, do some research, come down and check us out.’

And then there’s Marc French - Heat’s only resident DJ.

‘Marc French is the most underrated DJ in London. He’s unbelievable, as good as any of them,’ says Marmot.

‘Marc is a huge part of Heat,’ adds Gelle.

‘He’s actually been on the scene for about 13 years, and he’s played around people like Carl Cox and Tony De Vit. He understands the music. When you get on board with someone you want to get on board with someone who’s an expert, who knows the history. Marc plays at every gig. For the simple reason that we love the music, and we love listening to him.’



So what is Heat’s music policy? Gelle says it’s hard house, with a trance edge.

‘You could say we stage our events, as in we program the DJs to play in a certain way. We build each event. The way we do this is by having a lot of input in what is played.’

Very soon Heat clubbers will be listening to Heat's very own music being played at Heat events.

The Heat Vinyl record label will be launched later this year. In conjunction with Spencer Freeland a number of tracks have already been produced with plans to produce a dozen more.

‘It's an area I've wanted to move in to for a long time. Last weekend we set up the label's office in Camden and we've got five remixes with a number of original tunes waiting to go,' says Gelle.

Which explains why the boys are only just cutting even now. Every cent they make goes back in to Heat for the future.

I get the impression they’ve got a few more tricks up their sleeve just yet.


Heat returns to the Camden Palace for 'Dusk till Dawn' this Saturday, for full details on this event click here.


Related links:

Heat website: www.heatuk.info



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Other Features By Newzkitten:
Interview with Brad Thatcher
Tony De Vit 1957 - 1998
The views and opinions expressed in this review are strictly those of the author only for which HarderFaster will not be held responsible or liable.
Comments:

From: argh_01 on 7th Jun 2002 16:39.19
nice profile, nk!

hard to believe they've only been at it 9 months Eek!

From: space on 7th Jun 2002 16:48.14
nice work kate Smile
as for the goodlooking crowd... i have photos of the HF regulars at heat which suggest otherwise Laughs out loud

From: Pants on 13th Jun 2002 12:40.49
I really do PREFER HEAT on a Saturday DAY - you guys have the BEST parties. Although Camden Palace dusk til dawn was pretty good.....
My Saturday afternoons are SOLELY devoted to HEAT!!!

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